Friday, September 26, 2008
I ordered the Toast catalog, of course, the reason is that I have seen pages from it photographed on various blogs and have learned soon that it was easy to get. There is a lot to look at. What leaves me astonished though is the setting taking place in rooms that look like abandoned hotels or decayed houses. Cracks on the walls, wallpapers coming out of the wall, rusty water pipes and so on. And all this new and beautiful stuff sitting in such a scene. It looks very trendy. I have noticed that earlier with old furniture in other magazines that they don't sand it after they pull them out of a barn, they just leave the old paint flaking. And it looks good to me (not to my dad though, for him it is like resigning on living environment, as if it was a sign of dirt). So now, when I look again at the offers of various real estates in Czech Republic, from now on I won't complain about the horrible state of these extremely expensive houses and instead of that will be pleased that I get very stylish old junk house that at least the Toast readers would be envy of. Even when I look around my apartment where I live now, even here I can see places that I have always considered shameful and rather didn't look at, now I see it through different eyes. The holes in the wall become a viewing spot, flaking doors will be carefully kept that way the whole time we live here, parquet floor rather shabby so that it has the required trace of history.
I am trying to think (he, he) why is all of this, especially in Toast catalog, so attractive and so well corresponding with our mind. The only thing that comes to my mind is that it wants to show how ecological their lives, and potentially ours, are. When you imagine how popular it is to eat bio and dress organic, to maintain and cure landscape with the smallest possible intervention, to cure oneself with no chemical medicine, to give birth naturally, every little detail of the life is lead under the magical word NATURALLY, even the psychological site of it (it is actually very hippie idea, quite old by now), now it also comes to buildings and furnishing to leave them in the state we found them, we don't recreate them according to our vision, as if they had their own life that we don't want to hurt. The idea is not to change it much and not to overdo the general maintaining, as if it was possible for it to renew through its own hidden power. The fact that it falls on your head is another thing. (It is actually quite interesting idea, all these old houses around towns that no one takes care of, their falling stucco facades would suddenly grow in new ornaments and we would watch it change like flowers and decide wheather we cultivate it or leave it rustical... and wonder what we have been missing for centuries).
So I think in these photographs, there is some symbolic of healthy environment, which is quite paradox, because you shouldn't clean there much. I don't think they are aware of it and show it like that on purpose though, I just felt like I could envision it and interpret it right in its highest peak of appearance.
By the way, I like the knitted nightie on page 41 and I think it is going to materialize in my fading apartment.